Arooda Inc. (“Arooda,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use the Arooda application and related services (the “Service”). Please read this policy carefully. By using the Service, you consent to the practices described in this Privacy Policy.

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Quick Reference: Our Core Privacy Commitments

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Before you read the full policy, here is a plain-language summary of our most important commitments to you:

• We will never sell your personal data to third parties.

• We do not share your mood data, birth data, or predisposition survey results with advertisers or data brokers.

• We use Clerk, a trusted third-party authentication service, to manage login and access. We do not store your passwords.

• Mood and survey data is used only to personalize your experience and to track how your emotional patterns correlate with your astrological transits, in order to improve the recommendations Arooda gives you.

• We may use anonymized, non-identifiable, aggregated data for internal astrology research and to improve the Arooda platform. No individual user can be identified from this data.

• You have the right to access, correct, and delete your data at any time.

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1. Who We Are and How to Contact Us

Arooda Inc. is a Delaware corporation with its principal place of operations in Boston, Massachusetts, United States. Arooda is the data controller responsible for your personal information collected through the Service.

For all privacy-related inquiries, requests, or concerns, please contact us at:

 

Email:   admin@arooda.life

Website:   www.arooda.life

Mailing Address:   Arooda Inc., Attn: Privacy, 226 Margaret Rd, Abington, Massachusetts, United States

 

We aim to respond to all privacy inquiries within 30 days.

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2. Information We Collect

We collect information in the following categories in order to provide and improve the Service:

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2.1 Account and Identity Information

When you register for an account, we collect:

• Your name and email address

• Your preferred language

• Authentication credentials managed through our third-party access management provider, Clerk (see Section 5.1). We do not receive or store your password at any time.

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2.2 Birth and Astrological Data

The core functionality of Arooda depends on your astrological birth chart. We collect:

• Date of birth

• Time of birth

• Place of birth (city and country)

This information is used to calculate your natal birth chart, planetary period (Dasha) timelines, and to generate all astrological insights and transit analyses within the Service. Without this data, the Service cannot function as intended.

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2.3 Mood and Emotional State Data

Arooda's mood update feature is central to how we personalize your experience. Through this feature, we collect:

• Energy and vibe indicators (e.g., Calm, Anxious, Hopeful, Uncertain, Excited, Drained)

• Current mood descriptors (e.g., Happy, Sad, Stressed, Neutral, Grateful, Restless)

• Life areas currently on your mind (e.g., Career, Family, Love, Finance, Health, Spiritual, Children, Education, Travel)

• Free-text entries describing your current concern and what you hope for

This data is used to: (i) personalize AI-generated chat responses and astrological guidance; and (ii) track correlations between your reported emotional states and your astrological transits over time, so that Arooda can improve the accuracy and relevance of recommendations for you specifically. See Section 3.3 for more detail.

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2.4 Predisposition Survey Data

The Predisposition Survey asks you to identify your behavioral tendencies and vulnerabilities as they relate to specific planets in your birth chart. We collect:

• Your self-reported behavioral weaknesses and tendencies per planetary influence (e.g., Sun, Moon, Jupiter)

• The specific transit periods during which these tendencies are most pronounced

This data is used to: (i) send you proactive reminder notifications before astrological transits that are likely to trigger your identified vulnerabilities; and (ii) generate more targeted and meaningful astrological guidance. This data is treated with the same high level of sensitivity as mood data and is never shared with or sold to third parties.

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2.5 Chat and Interaction Data

When you interact with Arooda's AI chat feature, we collect:

• The content of messages you send to Arooda

• Conversation thread titles and metadata

• Timestamps and interaction history

This data is used to provide conversational context, generate personalized responses, and maintain the continuity of your conversations across sessions.

 

2.6 Usage and Technical Data

We automatically collect certain technical and usage data when you use the Service, including:

• Device type, operating system, and app version

• IP address and approximate geographic location (country/region level)

• App usage patterns, feature interactions, and session duration

• Crash reports and error logs

This data is used to ensure the stability, security, and performance of the Service, and to understand how users engage with different features.

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2.7 Subscription and Payment Data

Payment transactions are processed entirely through Apple App Store or Google Play Store. We do not collect, process, or store your payment card details or financial account information. We receive only limited transactional confirmation data (e.g., subscription status, renewal date) from the platform providers.

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3. How We Use Your Information

We use the information we collect for the following purposes:

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3.1 Providing and Personalizing the Service

• Generating your natal birth chart, Dasha timelines, and weekly astrological insights

• Calculating support and resistance scores for life areas and planets based on current transits

• Delivering personalized AI chat responses informed by your birth chart, mood, and predisposition profile

• Sending proactive transit-based reminders based on your Predisposition Survey results

• Maintaining conversation history and the “What Arooda Knows About You” persona summary

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3.2 Authentication and Account Management

We use Clerk to authenticate your identity and manage secure access to your account. Clerk handles the storage and verification of login credentials on our behalf. We do not have access to your password at any point. See Section 5.1 for more details on Clerk.

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3.3 Mood and Transit Correlation

One of Arooda’s distinctive features is the tracking of how your emotional states and reported moods change in correlation with your astrological transits over time. Specifically:

• We record your mood updates alongside the active planetary transits at the time of each update

• Over time, this creates a personal dataset that helps Arooda identify patterns — for example, whether you tend to feel more anxious during certain Saturn transits, or more energized during Jupiter periods

• These patterns are used to refine the guidance and recommendations Arooda provides to you, making them more accurate and personally relevant over time

This analysis is conducted at the individual level to improve your experience. Aggregated, anonymized versions of these correlations may also be used for internal astrology research as described in Section 3.5.

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3.4 Communications and Notifications

• Sending daily mood check-in reminders (if enabled by you)

• Sending transit-based behavioral reminders based on your Predisposition Survey

• Sending service-related communications such as subscription confirmations, policy updates, and security alerts

• Responding to your inquiries and support requests

We do not send marketing communications to third parties on the basis of your data.

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3.5 Internal Research and Service Improvement

We may use data that has been fully anonymized and aggregated — meaning it cannot be linked back to any individual user — for the following internal purposes:

• Conducting astrology research to identify statistical correlations between planetary transits and human behavioral and emotional patterns across our user base

• Improving the accuracy and quality of Arooda’s AI models, astrological algorithms, and recommendation systems

• Developing new features and improving the overall quality of the Service

This research uses only abstracted, aggregated data. No individual’s personal information, birth details, mood entries, or survey responses are used in identifiable form for research purposes. We will never sell, license, or otherwise transfer research-derived insights or any user data to third parties for their commercial benefit.

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3.6 Legal, Safety, and Compliance

• Complying with applicable laws, regulations, and legal processes

• Enforcing our Terms of Use and other agreements

• Detecting, investigating, and preventing fraudulent, unauthorized, or illegal activity

• Protecting the rights, safety, and property of Arooda, our users, and the public

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4. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party, under any circumstances. We share your information only in the limited circumstances described below:

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4.1 Service Providers and Sub-processors

We work with a limited number of trusted third-party service providers who assist us in operating the Service. These providers access your data only to the extent necessary to perform services on our behalf and are contractually bound to protect your data and use it only for the purposes we specify. Our key service providers include:

• Clerk — User authentication and access management (Section 5.1)

• Neon — Cloud database storage (Section 5.2)

• Cloudflare — API gateway and network security (Section 5.3)

• Render — Application hosting (Section 5.4)

• Amazon SES (AWS) — Transactional email delivery (Section 5.5)

• AI infrastructure providers — To process chat messages and generate AI-powered responses and insights (Section 5.6)

• Analytics providers — To understand app performance and usage patterns using aggregated, privacy-safe data

We maintain a current list of sub-processors and will update this policy when we add new providers that process personal data.

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4.2 Legal Requirements

We may disclose your information if required to do so by law, regulation, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to: (i) comply with a legal obligation; (ii) protect and defend our rights or property; (iii) prevent or investigate possible wrongdoing in connection with the Service; or (iv) protect the personal safety of users or the public.

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4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to a successor entity as part of that transaction. We will provide notice of any such transfer and of any material changes to privacy practices that may result. Any successor entity will be bound by the commitments made in this Privacy Policy with respect to your personal data.

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4.4 With Your Consent

We may share your information with third parties for purposes not described in this policy if we have obtained your explicit prior consent to do so.

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5. Third-Party Services and Integrations

We are committed to full transparency about the technology providers that process your data on our behalf. The following is a complete list of our key sub-processors, their role in the Service, and links to their individual privacy policies. Each provider is bound by a data processing agreement with Arooda and is permitted to use your data only for the purposes we specify.

 

5.1 Clerk, Inc. — User Authentication and Access Management

Role: Clerk handles all user registration, login, session management, and identity verification for Arooda. Arooda never receives, stores, or has access to your password at any point.

• Your credentials are stored and verified by Clerk using industry-standard encryption and hashing

• Clerk may collect certain technical data as part of the authentication process, such as device information and IP address

• Clerk is certified under the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and maintains a GDPR-compliant Data Processing Addendum

Privacy Policy: https://clerk.com/legal/privacy

 

5.2 Neon, Inc. — Database Storage

Role: Neon provides the cloud-hosted PostgreSQL database where Arooda stores user data, including chat exchanges, birth details, mood records, predisposition survey responses, and astrological insight data.

• Your birth details and chat data are encrypted at rest within the Neon database using AES-256 encryption

• All data in transit between Arooda and Neon is encrypted using TLS 1.2 or higher

• Neon is SOC 2 Type II, ISO 27001, and ISO 27701 certified, and GDPR and CCPA compliant

• Neon does not sell personal data and does not permit the transfer of sensitive information outside the scope of providing database services

Privacy Policy: https://neon.com/privacy-policy

 

5.3 Cloudflare, Inc. — API Gateway and Network Security

Role: Cloudflare serves as Arooda’s API gateway, providing network security, DDoS protection, traffic routing, and performance optimization for all data transmissions between users and the Arooda platform.

• Cloudflare processes request metadata (such as IP addresses and request headers) in order to route traffic and protect against malicious activity

• Cloudflare does not have access to the content of encrypted payloads passing through its network on behalf of Arooda

• Cloudflare is certified under the EU-U.S. Data Privacy Framework and maintains Standard Contractual Clauses for international data transfers

Privacy Policy: https://www.cloudflare.com/privacypolicy/

 

5.4 Render Services, Inc. — Application Hosting

Role: Render hosts the Arooda application backend, including server-side processing, API endpoints, and application logic.

• Render operates on infrastructure that is SOC 2 Type II, ISO 27001, and GDPR compliant

• Render is certified under the EU-U.S. Data Privacy Framework

• Render does not access or use your personal data for any purpose other than providing hosting infrastructure to Arooda

Privacy Policy: https://render.com/privacy

 

5.5 Amazon Web Services (Amazon SES) — Email Delivery

Role: Amazon Simple Email Service (SES), a service of Amazon Web Services, Inc., is used by Arooda to deliver transactional emails to users, including account notifications, subscription confirmations, and service communications.

• Amazon SES processes your email address solely for the purpose of delivering emails you have requested or that are required for the operation of your account

• AWS participates in the EU-U.S. Data Privacy Framework and maintains comprehensive GDPR compliance programs

• Amazon SES does not use your email address or message content for advertising or any purpose other than email delivery on Arooda’s behalf

Privacy Policy: https://aws.amazon.com/privacy/

 

5.6 AI Service Providers

The AI chat and insight generation features of Arooda are powered by third-party AI infrastructure providers. When you submit messages through the chat feature, the content of those messages — together with relevant context from your birth chart and mood profile — is processed by these AI systems to generate responses. We have data processing agreements in place with our AI providers that expressly prohibit them from using your data to train their own AI models, or for any purpose other than providing services to Arooda.

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5.7 Mobile Platform Providers

Arooda is distributed through the Apple App Store and Google Play Store. Your use of these platforms is subject to Apple’s and Google’s own privacy policies. These platforms may collect certain data about your device and app usage independently of Arooda.

Arooda collects mood, emotional states, concerns, and aspirations as part of the mood update feature. This data is used solely to personalize AI responses and improve Service quality. We treat this information with the highest level of care and do not sell, rent, or share it with third parties for marketing purposes. See our Privacy Policy for full details.

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6. Data Storage, Security, and Retention

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6.1 Storage Location

Your data is stored on secure cloud infrastructure based primarily in the United States. If you are located outside the United States, your data will be transferred to and processed in the United States. By using the Service, you consent to this transfer. Where required, we implement appropriate safeguards for international data transfers, including standard contractual clauses approved by relevant data protection authorities.

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6.2 Security Measures

We implement and maintain industry-standard technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of all data in transit using TLS 1.2 or higher across all connections between users, Arooda, and our service providers

• Encryption of your birth details and chat data at rest within our database (Neon) using AES-256 encryption — the same standard used by financial institutions and government agencies

• Secure authentication managed by Clerk, which means Arooda’s own servers never store or have access to your password at any time

• API traffic routed through Cloudflare, providing an additional layer of network security, DDoS protection, and threat mitigation

• Access controls limiting Arooda employee and system access to personal data strictly on a need-to-know basis

• Regular security assessments, dependency monitoring, and infrastructure audits

No method of transmission over the internet or electronic storage is 100% secure. While we implement commercially robust security measures, we cannot guarantee absolute security against all threats.

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6.3 Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. Specific retention principles include:

• Account and birth data: Retained for the duration of your account and deleted upon account deletion request

• Mood and survey data: Retained to provide the mood-transit correlation features; deleted upon account deletion request

• Chat history: Retained to maintain conversation continuity; you may delete individual conversations at any time within the app

• Usage and technical data: Retained for up to 24 months for security and analytics purposes

• Legal and compliance records: Retained for the period required by applicable law, even after account deletion

When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by applicable law.

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7. Your Privacy Rights and Choices

Depending on your location, you may have the following rights with respect to your personal data. We honor these rights for all users globally, regardless of jurisdiction:

7.1 Right to Access

You have the right to request a copy of the personal data we hold about you, including your birth details, mood history, predisposition survey results, and chat data. To make an access request, contact us at admin@arooda.life.

7.2 Right to Correction

You have the right to correct inaccurate or incomplete personal data. You may update your birth details, name, and account information directly through the Profile section of the app. For other corrections, contact admin@arooda.life.

7.3 Right to Deletion

You have the right to request deletion of your account and all associated personal data. You may exercise this right at any time through the in-app account deletion feature or by contacting admin@arooda.life. We will process your deletion request within 30 days, subject to any legal retention obligations.

7.4 Right to Data Portability

You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format. To request a data export, contact admin@arooda.life.

7.5 Right to Opt Out of Research Use

While we only use anonymized and aggregated data for research purposes, if you wish to opt out of having your data included in any form of internal research or model improvement, you may contact us at admin@arooda.life to request exclusion. We will honor such requests and flag your account accordingly.

7.6 Notification Preferences

You may manage your push notification preferences, including daily mood check-in reminders and transit alerts, directly within the app’s Profile settings at any time.

7.7 EU / EEA Residents — Additional GDPR Rights

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to restrict processing: You may request that we restrict the processing of your data in certain circumstances

• Right to object: You may object to processing of your data for direct marketing or where processing is based on our legitimate interests

• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

• Right to lodge a complaint: You have the right to lodge a complaint with your local data protection authority

Our legal bases for processing your personal data under GDPR include: (i) performance of a contract (providing the Service you have requested); (ii) your consent (mood data, predisposition survey, research use); (iii) our legitimate interests (security, fraud prevention, service improvement); and (iv) legal obligation (compliance with applicable laws).

7.8 California Residents — CCPA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, disclose, and sell (we do not sell personal information)

• Right to delete personal information we have collected about you

• Right to correct inaccurate personal information

• Right to opt out of the sale or sharing of personal information (we do not sell or share for cross-context behavioral advertising)

• Right to limit use of sensitive personal information

• Right to non-discrimination for exercising your privacy rights

To exercise your CCPA rights, contact us at admin@arooda.life. We will respond within 45 days as required by law. We do not sell personal information as defined under the CCPA and have not done so in the preceding 12 months.

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8. Children’s Privacy

The Service is intended solely for users who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will take immediate steps to delete such information from our systems.

If you believe we have collected information from a minor, please contact us immediately at admin@arooda.life.

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9. Special Categories of Sensitive Data

Certain data we collect may be considered sensitive under applicable data protection laws, including mood and emotional state data and information about behavioral tendencies. We treat all such data with the highest level of care and apply the following principles:

• Sensitive data is never sold, rented, or shared with third parties for any commercial purpose

• Sensitive data is used exclusively to provide the features you have actively chosen to engage with (mood tracking, predisposition survey, personalized guidance)

• Access to sensitive data within Arooda is restricted to personnel and systems with a legitimate operational need

• Sensitive data is encrypted both in transit and at rest

• Where required by law, we obtain your explicit consent before processing sensitive categories of data

In jurisdictions where mood and emotional state data is classified as a special category under data protection law (including under GDPR Article 9), we process such data only on the basis of your explicit consent, which you provide when you choose to use the mood update feature.

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10. Cookies and Tracking Technologies

The Arooda mobile application itself does not use cookies. However, our website (www.arooda.life) and the web-based components of the Service may use cookies and similar tracking technologies for the following purposes:

• Essential cookies: Required for the website to function correctly, including authentication and session management

• Analytics cookies: Used to understand how visitors interact with our website, using privacy-safe analytics tools that do not identify individual users

You may control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website. We do not use cookies for behavioral advertising or cross-site tracking.

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11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the Service. When we make material changes, we will notify you by:

• Posting the updated policy within the app with a notice indicating the update

• Sending an email notification to the address associated with your account

• Updating the “Last Updated” date at the top of this policy

Your continued use of the Service after the effective date of any updated policy constitutes your acceptance of the changes. If you do not agree to the updated policy, you must discontinue using the Service and may delete your account.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

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12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

Arooda Inc.

Incorporated in Delaware, United States

Operations: Boston, Massachusetts, United States

Email: admin@arooda.life

Website: www.arooda.life

 

We take all privacy inquiries seriously and will respond within 30 days. For urgent data protection matters, please mark your email subject line as “URGENT — Privacy.”

 

 

© 2026 Arooda Inc. All rights reserved.

This Privacy Policy is a legally binding document. Please retain a copy for your records.